Nature
Snow crystals are often said to be one of nature’s forms in which no two shapes are exactly the same. Coffee is much the same.
Snowcrystals are often said to be one of nature’s only forms where no two shapes are exactly the same.
Brand Story
Brand Story
Origin
Coffee beans differ by origin, variety, climate, and processing method. Even a single cup of coffee will never taste exactly the same, depending on the person who brews it and the surrounding environment.
Every bean is shaped by origin, variety, climate, and process, and every cup changes with the hands and environment around it.
Brewing
In each cup of coffee, the individuality nurtured by nature overlaps with the sensitivity and skill of the person who receives and prepares it.
In every cup, the character of nature meets the sensitivity and skill of the person who brews it.
Symbol
The SNOW BEANS COFFEE logo was designed with a snow crystal motif to express the unique individuality created by nature.
The SNOW BEANS COFFEE logo was designed with a snowflake motif to express the uniqueness created by nature.
Journey
Inside the logo, green coffee beans and roasted coffee beans are placed. They symbolize the journey of coffee from producing countries to consuming countries.
Green and brown elements in the logo symbolize the journey of coffee from producing countries to consuming countries.
Cupping
The eight lines that make up the snow crystal represent the eight cupping attributes used to evaluate coffee.
The eight lines of the snowflake represent the eight cupping attributes used to evaluate coffee.
- Fragrance
- Aroma
- Flavor
- Acidity
- Mouthfeel
- Aftertaste
- Sweetness
- Clean Cup
Cup
This logo was born from our desire to respect nature’s individuality, bring out its fullest appeal, and always offer the best cup for that moment.
With respect for the individuality of nature, we seek to draw out its fullest character.